1977, 2009, 2013
This is a trompe l’oeil egg tempera painting of an advertisement for solar technology published in National Geographic in 1977. The Artist began the painting in 2009, 32 years from the date of publication; ruminating on the idea that little had happened in the interim to advance the technology, even while other technologies around it had flourished. In the original add the imagery is iconicly 1970’s, but the language of the add is the same as current solar advertisements. “The answer to today’s rising energy costs, comes up every morning.”
‘Today’ at the time of printing is now almost 40 years ago. The painting was never finished and packed away when the artist moved from studios after completing graduate school. The painting, like the promise of the advertisement, remains in a permanent state of un-realization. This is the first time the work has been shown and is now considered complete, as the artist has realized that it, like the promise of the advertisement, will most likely never be realized.